Evaluating the brand image of a rock festival using positive critical incidents
Year of publication
2017
Authors
Maarit Kinnunen; Kerttu Uhmavaara; Maiju Jääskeläinen
Organizations and authors
University of Lapland
Kinnunen Maarit
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Issue
2
Pages
186-203
ISSN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Other social sciences
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1108/IJEFM-05-2016-0035
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes