Social media analytics empowering customer experience insight
Year of publication
2017
Authors
Jussila, Jari; Boedeker, Mika; Jalonen, Harri; Helander, Nina
Organizations and authors
Turku University of Applied Sciences
Jalonen Harri
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Publisher
Pages
25-30
ISSN
ISBN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Internationality of the publisher
International
International co-publication
No
Co-publication with a company
No
DOI
10.1007/978-3-319-56288-9_4
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes