< Back to search results

Online brand community practices and the construction of brand legitimacy

Year of publication

2017

Authors

Hakala, Henri; Niemi, Laura; Kohtamäki, Marko

Organizations and authors

Hakala Henri

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Marketing Theory

Publisher

SAGE Publications (UK and US)

ISSN

Publication forum

Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Internationality of the publisher

International

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes