Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance
Year of publication
2018
Authors
Tan, Teck Ming
Organizations and authors
University of Oulu
Tan Teck Ming
Publication type
Publication format
Monograph
Audience
Scientific
MINEDU's publication type classification code
G5 Doctoral dissertation (articles)
Publication channel information
Journal/Series
Acta Universitatis Ouluensis. Series G, Oeconomica
Publisher
Oulun yliopisto
ISSN
ISBN
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes