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Comparative Analysis of Russian and Global Marketing Models on Russian Markets

Year of publication

2018

Authors

Yuldasheva, Oksana; Solovjova, Julia; Khalikov, Gleb; Mäki, Marko

Organizations and authors

Haaga-Helia University of Applied Sciences

Mäki Marko

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Conference

Global Marketing Conference

Publisher

Global Alliance of Marketing and Management Associations

ISSN

1976-8699

​Publication forum

84889

​Publication forum level

0

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object]

Publication country

Japan

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes