Building city brand through social media The effect of social media brand community on brand image
Year of publication
2018
Authors
Muinonen, Linda Lea Elisabet; Kumar, Ashish
Organizations and authors
Aalto University
Kumar Ashish
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Brand Culture and Identity Concepts, Methodologies, Tools, and Applications
Publisher
Volume
2
Pages
674-694
ISBN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.4018/978-1-5225-7116-2.ch037
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes