Introduction: An Overview of the Current State of B2B Branding Research
Year of publication
2018
Authors
Nikolina Koporcic; Maria Ivanova-Gongne; Anna-Greta Nyström; Jan-Åke Törnroos
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Publisher
Pages
1–7
ISBN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Keywords
Internationality of the publisher
International
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes