Using CNOs in international marketing and outbound logistics
Year of publication
2014
Authors
Jansson, Kim; Karvonen, Iris
Abstract
The paper analyses if the collaborative networked organisations (CNO) concept can bring advantages in organising the international outbound logistics for SMEs. In the manufacturing domain, the European CNO research has identified benefits from using the concept in traditional supply chains, collaboration in various inbound networks and business ecosystems. Less focus has been on outbound logistics for delivering products and related service to customers at remote locations. The analysis is based on conducted company interviews. The interviewed companies have a good record of successful international operations. The used international delivery models are mapped into taxonomy of well-known outbound logistics models. The paper proposes a customer interface network model, based on the CNO concept to tackle problems encountered.
Show moreOrganizations and authors
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Volume
1
Issue
1
ISSN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
License of the publisher’s version
CC BY
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1080/23311916.2014.940667
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes