2014

Palomäki, Katariina; Valkokari, Katri; Ryyppö, Marika

The understanding of value has changed, and in addition to customers, the role of also other stakeholder groups in the value creation has been emphasised. This case study presents a way in which stakeholder values can be taken into consideration in new service development process. The paper employs the case study methodology, and the case data was collected from workshops, interviews and thematic discussions. The main result of this case study is the description of the new service development process that considers stakeholders and multiple stakeholder values.