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Towards an understanding of the role of trade fairs as facilitators of consumer creativity

Year of publication

2012

Authors

Ahola, Eeva Katri

Organizations and authors

Aalto University

Ahola Eeva Katri

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of Marketing Communications

Publisher

TAYLOR & FRANCIS

Volume

18

Issue

5

Pages

321-333

ISSN

1352-7266

​Publication forum

60930

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1080/13527266.2010.528587

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes