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Personalization of online communication in financial services

Year of publication

2012

Authors

Sunikka, Anne; Bragge, Johanna

Organizations and authors

Aalto University

Sunikka Anne Orcid -palvelun logo

Bragge Johanna Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Compilation

Article type

Other article

Audience

Scientific

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

B2 Book section

Publication channel information

Parent publication name

The future of banking services

Publisher

Aalto ARTS Books

Pages

15-24

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Mathematics; Statistics and probability; Computer and information sciences; Business and management

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes