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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect

Year of publication

2016

Authors

Andéhn, Mikael; L’Espoir Decosta, Patrick

Organizations and authors

Aalto University

Andéhn Mikael

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

International Marketing Review

Publisher

Emerald

Volume

33

Issue

6

Pages

851-866

ISSN

0265-1335

​Publication forum

58934

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1108/IMR-05-2015-0137

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes