Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior
Year of publication
2014
Authors
Gloukhovtsev, Alexei; Vassinen, Antti; Mattila, Pekka
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Publisher
Global Alliance of Marketing & Managment Association (GAMMA)
Pages
1322-1337
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management; Media and communications
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes