From communality to individuality: Building identity through brand fanaticism
Year of publication
2012
Authors
Seregina, Anastasia; Koivisto, Elina; Mattila, Pekka
Organizations and authors
Aalto University
Koivisto Elina
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
International Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
Publisher
Simmons School of Management
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management; Media and communications
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes