Growth hacking Exploring the meaning of an internet-born digital marketing buzzword
Year of publication
2016
Authors
Herttua, Timo; Jakob, Elisa; Nave, Sabrina; Gupta, Rambabu; Zylka, Matthäus P.
Organizations and authors
Aalto University
Herttua Timo
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Springer Proceedings in Complexity Designing Networks for Innovation and Improvisation.
Publisher
Volume
Part F4
Pages
151-161
ISBN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1007/978-3-319-42697-6_15
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes