The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands
Year of publication
2013
Authors
Jeong, Dayun; Koh, Jaeyun; Park, Suhyun; Tikkanen, Henrikki
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Publisher
Korean Scholars of Marketing Science (KSMS)
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management; Media and communications
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes