Next level branding: Digital brand fit in videogame design
Year of publication
2012
Authors
Wuts, Jasper; Person, Oscar; Hultink, Erik Jan; Brands, Maarten
Organizations and authors
Aalto University
Person Oscar
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Non Peer-ReviewedMINEDU's publication type classification code
B1 Non-refereed journal articlesPublication channel information
Journal
Design Management Review
Publisher
Design Management Institute
Volume
23
Issue
1
Pages
74-82
ISSN
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes