Effective Digital Channel Marketing for Cybersecurity Solutions
Year of publication
2014
Authors
Westerlund, Mika; Rajala, Risto
Organizations and authors
Aalto University
Rajala Risto 
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Technology Innovation Management Review
Publisher
Carleton University
Issue
October
Pages
22-32
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Computer and information sciences; Business and management; Psychology; Political science; Other social sciences
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes