Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand
Year of publication
2019
Authors
Paul Clark, Chris Chapleo, Kati Suomi
Organizations and authors
University of Turku
Suomi Kati
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
ISSN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1007/s11233-019-09054-9
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes