< Back to search results

Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks

Year of publication

2019

Authors

Nikolina Koporcic; Jan-Åke Törnroos

Organizations and authors

Åbo Akademi University

Törnroos Jan-Åke

Koporcic Nikolina

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Data article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Business and Industrial Marketing

Volume

34

Issue

8

Pages

1681–1691

ISSN

Publication forum

Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object]

Internationality of the publisher

International

International co-publication

No

Co-publication with a company

No

DOI

10.1108/JBIM-11-2018-0332

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes