Startup Metrics That Tech Entrepreneurs Need to Know

Year of publication

2020

Authors

Kemell, Kai-Kristian; Wang, Ziaofeng; Nguyen-Duc, Anh; Grendus, Jason; Abrahamsson, Pekka

Abstract

Metrics can be used by firms to make more objective decisions based on data. Software startups in particular are characterized by the uncertain or even chaotic nature of the contexts in which they operate. Using data in the form of metrics can help software startups to make the right decisions amid uncertainty and limited resources. However, whereas conventional business metrics and software metrics have been studied in the past, metrics in the specific context of software startups have not been studied. In this chapter, we present the results of a multivocal literature review to offer you 118 metrics practitioner experts think software startups should measure. These metrics can give you ideas for what your startup should measure.

Organizations and authors

University of Jyväskylä

Tuunanen Tuure

Kemell Kai-Kristian

Abrahamsson Pekka

Publication type

Publication format

Article

Parent publication type

Compendium

Article type

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A3 Book section, Chapters in research books

Publication channel information

Parent publication name

Fundamentals of Software Startups : Essential Engineering and Business Aspects

Parent publication editors

Nguyen-Duc, Anh; Münch, Jürgen; Prikladnick, Rafael; Wang, Xiaofeng; Abrahamsson, Pekka

Publisher

Springer

Pages

111-127

ISBN

978-3-030-35982-9

Publication forum

5952

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Yes

Other information

Fields of science

Computer and information sciences; Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Switzerland

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

Yes

DOI

10.1007/978-3-030-35983-6_7

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes