Marketing Principles

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Marketing Principles

Year of publication

2021

Authors

Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza

Publication type

Publication format

Monograph

Parent publication type

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

C1

Publication channel information

Journal

Parent publication name

Parent publication editors

Conference

Volume

Issue

Pages

ISSN

​Publication forum

​Publication forum level

Other information

Fields of science

Business and management; Media and communications; Other social sciences

Open access

No

Publication country

undefined

Language

English

International co-publication

true

Co-publication with a company

false

Keywords

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