Marketing Principles
Year of publication
2021
Publication type
C1 Scientific book
Authors
Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza
Organizations and authors
University of Jyväskylä
Niininen Outi
Other information
Fields of science
Business and management; Other social sciences; Media and communications
Open access
No
Language
English
International co-publication
Yes
Co-publication with a company
No