Marketing Principles
Year of publication
2021
Authors
Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza
Publication type
Publication format
Monograph
Parent publication type
Audience
Scientific
Peer-reviewed
Peer-ReviewedMINEDU's publication type classification code
C1Other information
Fields of science
Business and management; Media and communications; Other social sciences
Open access
No
Publication country
undefined
Language
English
International co-publication
true
Co-publication with a company
false
Keywords
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