Marketing Principles

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Marketing Principles

Year of publication

2021

Publication type

C1 Scientific book

Authors

Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza

Organizations and authors

Publication channel information

Publisher

Cengage Learning

Other information

Fields of science

Business and management; Other social sciences; Media and communications

Open access

No

Language

English

International co-publication

Yes