Co-creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making

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Co-creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making

Year of publication

2021

Authors

Grönroos, Christian

Organizations and authors

Hanken School of Economics

Grönroos Christian

Publication type

Publication format

Article

Parent publication type

Compendium

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A3 Book chapter

Publication channel information

Parent publication editors

Schlegelmilch, Bodo B.; Winer, Russell S.

Publisher

Routledge

​Publication forum

5876

Other information

Fields of science

Business and management

Open access

Yes

Language

English

International co-publication

No

Co-publication with a company

No