Co-creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making
Year of publication
2021
Authors
Grönroos, Christian
Organizations and authors
Hanken School of Economics
Grönroos Christian
Publication type
Publication format
Article
Parent publication type
Compendium
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Parent publication editors
Schlegelmilch, Bodo B.; Winer, Russell S.
Publisher
Pages
261-274
ISBN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No information
Self-archived
Yes
Other information
Fields of science
Business and management
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.4324/9781351038669
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes