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Digital advertising as service: introducing contextually embedded selling

Year of publication

2019

Authors

Anna-Greta Nyström; Karl-Jacob Mickelsson

Organizations and authors

Åbo Akademi University

Nyström Anna-Greta

Mickelsson Karl-Jacob

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Data article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Services Marketing

Volume

33

Issue

4

Pages

396–406

ISSN

0887-6045

​Publication forum

61623

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

International co-publication

No

Co-publication with a company

No

DOI

10.1108/JSM-01-2018-0043

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes