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Anchor-Based Promotions in Retailing How Consumers Respond to an Additional Anchor?

Year of publication

2021

Authors

Rikala, Veli-Matti

Organizations and authors

Aalto University

Rikala Veli-Matti Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

JOURNAL OF PROMOTION MANAGEMENT

Publisher

Routledge

Volume

27

Issue

7

Pages

921-951

ISSN

1049-6491

​Publication forum

61450

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1080/10496491.2021.1888175

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes