Brand Image as a Facilitator of Relationship Initiation
Year of publication
2018
Authors
Inka Hedman; Thao Phuong Le Orrensalo
Organizations and authors
Åbo Akademi University
Orrensalo Thao Phuong Le
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Journal
Developing Insights on Branding in the B2B Context
Parent publication name
Publisher
Emerald
Pages
97-112
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1108/978-1-78756-275-220181006
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes