How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Year of publication

2021

Authors

Nadeem, Waqar; Tan, Teck Ming; Tajvidi, Mina; Hajli, Nick

Organizations and authors

University of Oulu

Tan Teck

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Technological forecasting and social change

Article number

120952

ISSN

0040-1625

Publication forum

68113

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

DOI

10.1016/j.techfore.2021.120952

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes