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Challenges of collecting B2B customer insight from multiple channels

Year of publication

2017

Authors

Rantala, Tuija; Vuori, Johanna; Kärkkäinen, Hannu

Organizations and authors

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Conference

ISPIM Innovation Forum 2017: Fostering Innovation Ecosystems Conference

Publisher

International Society for Professional Innovation Management ISPIM

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

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Language

English

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes