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Sales capability creation during new product development – early involvement of sales

Year of publication

2021

Authors

Annunen, Petteri; Mustonen, Erno; Härkönen, Janne; Haapasalo, Harri

Organizations and authors

University of Oulu

Mustonen Erno

Haapasalo Harri

Härkönen Janne

Annunen Petteri

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of business and industrial marketing

Issue

13

Pages

263-273

ISSN

Publication forum

Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Other engineering and technologies

Keywords

new product development; NPD process; SaCC; sales; Sales capability; Sales capability creation

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1108/JBIM-06-2020-0274

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes