Broadening the wiev of experience: From User experience to Customer experience and Brand experience
Year of publication
2015
Authors
Kaasinen, Eija; Nuutinen, Maaria; Roto, Virpi; Seppänen, Marko
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ProfessionalMINEDU's publication type classification code
D2 Article in a professional research book (incl. an introduction by the editor)Publication channel information
Journal/Series
FIMECC Publications Series
Parent publication name
User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015
Publisher
FIMECC Oy
Issue
8
Pages
49-52
ISSN
ISBN
Open access
Open access in the publisher’s service
Yes
Self-archived
No
Other information
Fields of science
Mechanical engineering
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes