Towards social media strategy: Challenges in B-to-B sales and innovation
Year of publication
2015
Authors
Rantala, Tuija; Antikainen, Maria
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Non Peer-ReviewedMINEDU's publication type classification code
B3 Article in conference proceedings (non-peer-reviewed)Publication channel information
Parent publication name
Conference
ISPIM Innovation Summit 2015
Publisher
International Society for Professional Innovation Management ISPIM
ISBN
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Keywords
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Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes