Taking your brand to China Top five tips to (re)consider
Year of publication
2018
Authors
Mantua-Kommonen, Kirsi
Organizations and authors
Aalto University
Mantua-Kommonen Kirsi 
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ProfessionalMINEDU's publication type classification code
D2 Article in a professional research book (incl. an introduction by the editor)Publication channel information
Parent publication name
Building Brand Experiences A Practical Guide to Retaining Brand Relevance
Publisher
Kogan Page
Pages
219-219
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object]
Fields of Art
Design
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes