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Marketing through the eyes of senior management: Insights from Fortune 500 reporting

Year of publication

2022

Authors

Frösén, Johanna; Stewart, David W.

Organizations and authors

Hanken School of Economics

Frösén Johanna

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of Marketing Theory and Practice

Volume

31

Issue

1

Pages

75-96

ISSN

Publication forum

Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1080/10696679.2021.1994421

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes