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Nya vindar inom märkeshantering – hur finna balans mellan koherens och diversitet?

Year of publication

2022

Authors

Sarasvuo, Sonja

Organizations and authors

Hanken School of Economics

Sarasvuo Sonja

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Other article

Audience

Scientific

Peer-reviewed

Non Peer-Reviewed

MINEDU's publication type classification code

B1 Non-refereed journal articles

Publication channel information

Journal

Ekonomiska Samfundets Tidskrift

Volume

2022

Issue

2

Pages

46-51

ISSN

0013-3183

​Publication forum

55115

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Publication country

Finland

Internationality of the publisher

Domestic

Language

Swedish

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes