Mobile advertising or mobile marketing. A need for a new concept
Year of publication
2006
Authors
Tähtinen, Jaana
Organizations and authors
University of Oulu
Tähtinen Jaana Marketta
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Non Peer-ReviewedMINEDU's publication type classification code
B3 Article in conference proceedings (non-peer-reviewed)Publication channel information
Parent publication name
Proceedings of FeBR 2005, Frontiers of E-Business Research 2005, September 26-28, Tampere, Finland
Publisher
Tampere University of Technology
Pages
152-164
ISBN
Open access
Open access in the publisher’s service
No information
Self-archived
No
Other information
Keywords
[object Object],[object Object],[object Object]
Internationality of the publisher
Domestic
International co-publication
No
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes