Visual identity and IPRs in corporate brand management
Year of publication
2010
Authors
Pia Hurmelinna-Laukkanen, Mari Juntunen, Saila Saraniemi, Wim J.L. Elving
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
Publisher
Executive School of Management, Technology and Law
Pages
122-131
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Internationality of the publisher
International
Language
English
International co-publication
Unknown
Co-publication with a company
Unknown
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes