Digital advertising in mobile games: A conceptualization and description of typical features of mobile in-game advertising

Year of publication

2009

Authors

Salo, Jari

Organizations and authors

University of Oulu

Salo Jari Tapani

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

International Business and Economics Review

Issue

Pages

9-21

ISSN

1647-1989

Open access

Open access in the publisher’s service

Self-archived

Other information

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

Unknown

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes