undefined

< Back to search results

Narrative analysis of a corporate brand identity formation : the employees' perspective

Year of publication

2013

Authors

Mäläskä, Minna

Organizations and authors

University of Oulu

Törmälä Minna Maria

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Parent publication name

Proceedings of the 2013 ANZMAC conference : engaging with our future, 1-4 December 2013, Auckland, NZ

Conference

Australian & New Zealand Marketing Academy Conference

Publisher

Australian and New Zealand marketing academy

Article number

167

Pages

1-7

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

No

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object]

Publication country

Nicaragua

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

Unknown

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes