Emotional Persuasion in Localized Advertising: Analyzing the Dialectal Language and Visual Images
Year of publication
2023
Authors
Pajuranta Katariina
Organizations and authors
University of Turku
Pajuranta Katariina
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Publisher
Pages
351-366
ISSN
ISBN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Economics; Media and communications
Publication country
Germany
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1007/978-3-658-40429-1_24
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes