Counterfeit as Advertising Exploring the Benefits of Counterfeit for Luxury Brands
Year of publication
2016
Authors
Sihvonen, Antti; Hietanen, Joel; Tikkanen, Henrikki; Mattila, Pekka
Organizations and authors
Publication type
Publication format
Abstract
Parent publication type
Conference
Audience
Scientific
Publication channel information
Conference
Global Marketing Conference
Pages
392-393
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.15444/GMC2016.04.04.02
The publication is included in the Ministry of Education and Culture’s Publication data collection
No