Unconventional luxury brand collaborations are everywhere. What is the appeal?
Year of publication
2023
Authors
Diaz Ruiz, Carlos; Cruz, Angela
Organizations and authors
Hanken School of Economics
Diaz Ruiz Carlos 
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Other article
Audience
PopularisedMINEDU's publication type classification code
E1 Popularised article, newspaper articlePublication channel information
Journal/Series
The Conversation
Volume
2023
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes