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Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types

Year of publication

2023

Authors

Ojansivu, Ilkka Tapani

Organizations and authors

University of Oulu

Ojansivu Ilkka

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of business and industrial marketing

Publisher

Emerald

Issue

3

Pages

507-520

ISSN

0885-8624

​Publication forum

59782

​Publication forum level

1

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

License of the publisher’s version

CC BY

Self-archived

Yes

License of the self-archived publication

CC BY

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1108/JBIM-07-2022-0331

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes