How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

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How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Year of publication

2024

Authors

Zhu, Chris; Io, Man-U.; Hall, Colin Michael; Ngan, Henrique Fatima Boyol; Peralta, Rachel Luna

Organizations and authors

University of Oulu

Hall C.Michael

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

International journal of tourism research

Publisher

John Wiley & Sons

Issue

1

Article number

e2603

ISSN

1099-2340

​Publication forum

58890

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Social and economic geography

Keywords

AR attachment; Augmented reality; AUTHENTICITY; Metaverse; Narrative transportation; word of mouth

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1002/jtr.2603

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes
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