Market Segmentation
Year of publication
2024
Authors
Diaz Ruiz, Carlos
Organizations and authors
Hanken School of Economics
Diaz Ruiz Carlos 
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ProfessionalMINEDU's publication type classification code
D2 Article in a professional research book (incl. an introduction by the editor)Publication channel information
Parent publication name
Parent publication editors
Gollnhofer, Johanna; Hofstetter, Reto; Tomczak, Torsten
Conference
Elgar Encyclopedia of Consumer Behavior
Publisher
Edward Elgar
Pages
195-197
ISBN
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.4337/9781803926278.ch60
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes