Asiakaskokemus digitaalisen markkinoinnin suunnittelun perustana
Year of publication
2020
Authors
Blomster, Miikka; Määttä, Mika
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Other article
Audience
PopularisedMINEDU's publication type classification code
E1 Popularised article, newspaper articlePublication channel information
Journal
Digiliike : tietoa digitaalisesta markkinoinnista -blogi
Publisher
Oulun ammattikorkeakoulu, Digilii-hanke (DIMMY 2.0)
Issue
18.6.2020
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Keywords
Publication country
Finland
Internationality of the publisher
Domestic
Language
Finnish
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes