2024

Sandrine Sorlin; Tuija Virtanen

<p>This introductory chapter approaches hypocrisy (i) as misalignment between two inconsistent elements and (ii) as a sham of some kind, through a transdisciplinary discussion of the notion in public and academic discourse. Presenting the aim of the volume and the rationale behind it, we argue for a broad perspective on hypocrisy in this first contribution of pragmatics towards understanding what appears to be a ubiquitous and multifaceted phenomenon. Encompassing emic and etic approaches, the chapters included in the volume jointly shed light on ideas and practices related to the complex notion. A general overview is provided to account for the connections and relevance of the different parts.</p>