Conceptualising SME brand co-creation

Year of publication

2024

Authors

Juntunen, Mari

Organizations and authors

University of Oulu

Juntunen Mari

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Review article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A2 Review article, Literature review, Systematic review

Publication channel information

Journal/Series

International journal of management reviews

Publisher

John Wiley & Sons

Volume

Issue

Pages

261-282

ISSN

1460-8545

Publication forum

58596

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

License of the publisher’s version

CC BY

Self-archived

Yes

License of the self-archived publication

CC BY

Other information

Fields of science

Business and management

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

DOI

10.1111/ijmr.12391

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes