Combining data analytics and qualitative customer research for meaningful customer experience insight –Preliminary results
Year of publication
2024
Authors
Ahola, Markus; Mirja, Kälviäinen; Tarja, Keski-Mattinen; Sanna, Apajalahti
Organizations and authors
LAB University of Applied Sciences
Keski-Mattinen Tarja
Ahola Markus 
Kälviäinen Mirja
Apajalahti Sanna
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
7 Experience Summit 2024, Integrating Experiences: Working Together to Create Tomorrow
Parent publication editors
Neuhofer, Barbara; Zhang, Ye; Tan, Linus
Conference
Publisher
Pages
75-83
ISSN
ISBN
Publication forum
Publication forum level
0
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
License of the publisher’s version
CC BY
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object]
Publication country
Australia
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes