Risky service experience? The role of risk in B2B customer journeys
Year of publication
2025
Authors
Panina, Ekaterina; Jaakkola, Elina; Terho, Harri
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Publisher
Pages
229-244
ISBN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Business and management
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.4337/9781035300198.00026
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes