Understanding the influencing factors on firms' social media marketing strategies development: a cross-country investigation
Year of publication
2024
Authors
Li, Fangfang; Silva, Susana C.; Larimo, Jorma
Organizations and authors
University of Vaasa
Larimo Jorma Antero
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
Volume
41
Issue
6
Pages
1487-1520
ISSN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Open access of publication channel
Partially open publication channel
Self-archived
No
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Identified topic
[object Object]
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1108/IMR-06-2023-0124
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes